tinder

In 2020-2021, a team and I were tasked with creating a concept campaign for Tinder that addressed the shifting landscape of socialization and relationship, while still remaining timeless. After the dust settled, we presented the Be Here For It campaign.

These four words encouraged younger generations to embrace the moment, connect with others, and rediscover themselves after facing challenges and missing milestones. It’s a rallying cry to step boldly into life and own your authentic self—the world’s waiting.

 Video Content

OOH

New Products and Partnerships

Tinder x Lyft

Tinder x Morphe

Tinder x Trojan