mass save
Mass Save, a collaborative of sponsors in Massachusetts, is dedicated to creating a sustainable and energy-efficient tomorrow. From September 2021 to February 2022, I served as the creative force behind their social media presence, amplifying their mission while staying true to their distinctive brand voice: approachable, trustworthy, and authoritative—with just the right
touch of humor.
Take a look at some of my highlight reel below, or jump right in on their Instagram. (Note: if the posts aren’t loading, just refresh the page)
General Posts
Regular posts designed to reinforce Mass Save’s mission and share valuable resources with residents and small business owners, empowering them to save energy and reduce costs.
Holiday/Event Posts
Designed to reaffirm the Mass Save mission with a touch of seasonal or cultural relevance. The challenge was finding natural connections between events like the winter holidays or the Olympics and practical tips for cutting energy costs.
Spur-of-the-Moment Posts
These timely posts went beyond the usual monthly content, focusing on weather and astrological events in New England. Crafting them required sharp awareness of current events and close collaboration to deliver highly
relevant content.
Campaign Posts
Designed to amplify ongoing campaigns or kickstart new ones, these posts highlighted benefits like installing efficient appliances or saving enough energy to power 600,000 homes—all while staying focused on education and Mass Save’s mission.
Clean, Comfy, Quiet Campaign
Keep ON Campaign
Ok. I Can Explain…
I learned that every October, Mass Save picks a theme for the month’s posts. We pitched a few ideas, but the winner was a homegrown, royalty-free throwback meme theme. Enjoy.
